Explore Agadir

Listen here, if you are looking for a bit of sun without having to sell a kidney in 2026, Agadir is the absolute shout. It is the kind of place where you can live like a king on a pauper's budget while everyone else is getting fleeced in the usual European hotspots. While the folks heading to the Canaries are paying through the nose for a basic toasted sandwich, you will be sitting on a beach that stretches for miles, sipping a mint tea or a decent local beer for a fraction of the cost. It is the ultimate holiday equivalent of finding a twenty-euro note in an old pair of jeans. The Puffin has done the math, and for 2026, this is the prime value play for Irish travellers. The Vibe: It is not your typical Moroccan labyrinth. Agadir had a bit of a rough go with an earthquake back in the day, so it was rebuilt with wide avenues and big modern hotels. It feels a bit like a French seaside town met a North African market and decided to get along grand. It is safe, it is easy to walk, and the beach is massive. You have got the promenade which is perfect for a stroll after you have stuffed your face with tagine. It is laid back, and importantly for us Irish who just want to be left in peace with our SPF 50, the level of hassle is much lower than Marrakesh. The Value Justifier: Right, let us talk brass tacks. For 2026, the value here is unbeatable compared to the usual suspects in Spain or Portugal. If you are flying out of Cork, Shannon, or Belfast, you are getting that sweet regional departure benefit with more direct routes opening up. You are looking at luxury five-star resorts—the ones with the fancy infinity pools and the breakfast spreads that go on for days—costing about sixty percent of what you would pay in Marbella or the Algarve. A three-course meal with a drink? You are barely breaking twenty-five quid. We are seeing a major trend where Irish families are swapping the traditional spots for Agadir because you can actually afford the All-Inclusive Plus upgrades without having to re-mortgage the semi-d. Local Secrets: Don’t just sit in the resort all week, even if the pool is cracking. Get a taxi up to the Agadir Oufella, the old Kasbah ruins. The view at sunset is top-tier and it won't cost you more than a few dirhams. For a bit of a change, head twenty minutes up the road to Taghazout. It is a surf village that has gone a bit hipster, but the fish restaurants right on the water are the business. Also, check out the Souk El Had; it is huge but it is more for locals than tourists, so the prices for spices and leather are actually fair. Just remember to bring an extra suitcase for the argan oil, because the missus will be fuming if you come home without it. Finally, if you are into your golf, the courses here are world-class but cost half the green fees of the Costa del Sol. Just watch the Atlantic breeze; it is a liar and you will be the colour of a boiled lobster before you even feel the heat.